Use Mypik to create a flexible user choice wine club

Create a wine club allowing members to choose their own wines, their quantities and frequency of delivery and modify their selection before each shipment.

Features to help you convert

Features including manual creation of subscriptions and the intuitive sign up page allow wineries to convert new wine club members both online and in the tasting room easily.


Upsell an already in process sale within the tasting room to one of the flexible options. Make it easy for your staff to convert new members


Mypik sends a reminder email to members before their next payment, prompting them to change products or switch between options.


Opening up flexible options to your customers will increase conversion rates. View growth rates, attrition rates, and top-performing members through the Mypik dashboard

Rolling Subscription

Payment anniversaries are from the day of sign up. Dispatch member shipments just like any other eCommerce orders for consistent cash flow

Intuitive Sign Up

Flexible Options

Create a flexible wine club by offering 3 packs, 6 packs, and 12 packs at intervals such as every month, 3 months, or 6 months. Immediately reward members who purchase the larger packs the most frequently with higher discounts and other “value add-ons” as part of your club structure.

  • Create tiers to drive members into buying the most quantity at the highest frequency
  • Discounts automatically change if pack options are downgraded or upgraded
  • Allow members to change all aspects of their subscription to reduce churn

Perfect for all Wineries

Allow members to optimise themselves to reduce churn rates. Connect with Woocommerce Memberships to extend subscriptions to a complete Membership offering